The preliminary results are in from our Design Survey. We want to thank everyone who
participated. We appreciate you
taking the time to share your opinions and comments. Almost 600 people ranked and commented on our proposed
designs, with over 1,800 comments.
This was a very, very helpful process to help us determine how to
proceed with the design from here.
Our Ideal Steel Hybrid was our first stove to offer
personalization. We plan to offer
personalization with our Absolute Steel Hybrid as well by providing different
versions of the same firebox with very different design treatments on the
outside, along with different leg heights and overall geometry.
The three most popular designs in our initial survey were
the “Au Naturel,” the “Cottage,” and the “Prairie,” in that order. Between the three, the rankings were
very close. The Au Naturel had the
greatest number of positives, but the Cottage and the Prairie were not far
We were surprised (and pleased) that the Au Naturel was the
most popular. It is quite a
departure from our normal stove designs, but we like to try new things, so we are excited that this one was a hit!
Here are some overall and recurring comments on these three
Wings: The wings
aren’t very big (about 4.5” on each side, and they help to frame the window and
give some space for decoration). A lot of people loved the wings, but others
not so much. We’ll work up a
couple “wing-less” versions over the next few months for those who want
K.I.S.S. (Keep It Simple…) stoves.
the design on the Prairie is very
symmetrical; Au Naturel is asymmetric, and the Cottage is in the middle. We’re glad we did all three, because
there were marked preferences toward one extreme or the other.
Busyness v. Simplicity: We like some design or
pattern on the outside of the stove.
The impact can be softened by changing the color scheme, (black on
charcoal, for example) so that the design is more subtle. Below is a sampling of some of the
|Artist's Rendering of Au Naturel
- “Very pretty,
also good in a cabin or lake house”.
- “This is my
favorite. Really like the way the tree over lays the fire. Very cool”.
- “This stove is
almost Art Deco to me, I love it!”
- “A rendering
of a bucolic scene that is restful and appealing”.
- “Everybody I
know who has a hunting camp will want this stove in their cabin! An option of antler-styled andirons
might be appealing.”
|Camp & Cottage
- “This would
look nice in a cabin. I go back country fishing in Canada every once in awhile
and the wood stove in every cabin I have stayed in was always so boring to look
at. Why not have form and function as long as the price is right.”
- “This is a
unique stove with a fun motif. I can picture story time around the stove, with
the stove as a focal point”.
- “A beautiful
stove, inviting one in from a snowy cold day feel to it”.
- “I think this
style has huge appeal all over the US – Midwest”!
- “Good design.
Could also be used in arts and crafts home or cabin”.
- “My favorite,
would look great on my hearth”.
a big thank you to everyone who participated in our survey. Your
comments and suggestions have been
read, considered, and we appreciate all of them. On Friday, January 22,
2016, we will be holding the drawing to see who will be the winner of
our new Absolute Steel Hybrid stove. We will announce the winner that
afternoon. In future blogs, we will discuss the large spectrum of
opinions regarding the wings, designs and the overall aesthetics of our
Absolute Steel Hybrid stove.